Designers are the creative backbone of many enterprises without even knowing it. In the pursuit of creating visually appealing designs or crafting compelling marketing materials, designers often overlook a critical aspect: understanding the business perspective of the companies and clients they serve.

In the creative world, designers are often praised for their innovative ideas, impeccable taste, and problem-solving skills. Yet, behind the scenes, many designers struggle with a phenomenon known as imposter syndrome. This feeling of inadequacy or self-doubt, despite the actual evidence of competence, is not an uncommon thing in the design industry.